Login Earned Media Calculator
See how much your organic social activity is worth by comparing it to what you’d pay for the same results in ads.
Earned Media Value Calculator
Use the tool below to calculate the value of your social media activity.
Impression Value
Engagement Value
Organic Reach Isn’t Just Free, it’s Valuable
Executives and professionals who show up consistently on social media do more than build brand awareness. They generate visibility, influence and engagement that would otherwise cost thousands in advertising.
With MySocial.ai, our clients regularly see results that rival paid campaigns without paying per click. Use this calculator to see how the impressions and engagements you’re earning organically translate into real media value.
This is especially useful when reporting results to stakeholders, justifying your time investment, or securing buy-in for broader advocacy and branding programs.
What’s an impression?
In its simplest form, an impression counts the number of times your post was shown on someone’s screen, regardless of whether they engaged with it or not.
What’s an engagement?
This is typically any action someone takes on your post such as a like, comment, share or click. It’s generally a sign that your content is resonating or is relevant for the reader.
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